We don't broker influence.
We build it, deploy it,
and prove it.

Custom category analysis, market sizing, competitive positioning, and whitespace identification, for breeders, nurseries, brands, and expos who need to know where the category is heading and where the gaps are.

We bring the depth of a strategy consultancy, with one critical difference: we don't write recommendations and walk away. We write executable strategy and deploy it through creators, partners, and activations.

• Category and market intelligence reports — TAM/SAM/SOM, competitive landscape, whitespace
• Positioning and go-to-market strategy
• Ecosystem and partnership architecture
• Custom research, scoped to the work

On-the-ground partnership and execution across Asia-Pacific. Led by Managing Partner Asia, Victor Xiao, operating from Bangkok.

Twenty years of category development experience in the region. We don't translate Western strategy for Asian markets — we build market entry from inside the market itself.

• Market entry strategy and commercial structure
• Partner identification, qualification, and onboarding
• On-ground operations and representation
• Regional creator activations through Asia-Pacific network

Structured commercial deals between brands and our network. Where the work warrants it, we build and run the programs ourselves.

We negotiate, structure, and operate creator-led commercial partnerships — including those where GD takes operational responsibility for delivering the program day-to-day.

• Commercial structure and deal negotiation
• Multi-party agreements (brand × creator × GD)
• Performance-aligned compensation models
• Optional operational delivery of complex programs